Win a Brew Crew Experience!

Your idea. Your beer. Your name on the can.

Ever imagined creating a beer, seeing it on bottle shop shelves and watching people enjoy it?

For our 11th birthday, we’re giving one lucky punter the chance to join our Brew Crew and help bring their own beer to life.

You’ll work with our brewing team to shape the flavour and concept, attend the brew day and canning, and see your name on the can as part of a commercial Bad Shepherd Brew Crew release.

Plus, you’ll enjoy lunch and a tasting paddle on brew day, and receive two cases of the finished beer to share with your mates.

Design it. Brew it. Launch it. Watch people enjoy it.

How to enter

1. Book a table for either birthday session on Saturday 28 November.

2. Show up for your booking and collect your free Birthday Passport.

3. Complete the Birthday Passport Challenge and collect your 11 stamps.

4. Fill in your contact details and hand your completed passport to our team before entries close to enter the draw.

You must book, attend and submit your completed passport to qualify. Simply making a booking won’t enter you into the competition.

The winner will be drawn and announced that evening. You don’t need to be there when we announce it to win—so lunch-session guests have their chance too!

Your creative input. Our brewing expertise.

You’ll help steer the beer’s taste and concept, with Bad Shepherd having final say on the style, recipe, name and can design. Brewing and canning dates will follow our production schedule, and the winner will take part in promotional content celebrating the collaboration.

The beer will be commercially released through channels selected by Bad Shepherd. Availability in individual bottle shops is not guaranteed.

11 birthday prizes. One unforgettable Brew Crew experience.

Book your session, gather your mates and get ready to make your mark on our next brew.

Meet the 11 Birthday Challenges

01. THE SAUCE

We might be famous for our beer, but our wings are pretty damn good too. And the sauces? Even better.

Think you know your Bad Shepherd BBQ sauces? Step up to the games table for a blind taste test of three house-made sauces. Identify all three correctly to earn your stamp.

02. THE GREAT BEER STACK

11 cans. 11 seconds. No collapses allowed.

Stack 11 empty beer cans into a freestanding tower before the clock runs out. Think you've got the steady hands for it?

03. THE BIG  BAD QUIZ

How well do you really know Bad Shepherd?

From our founders and famous beers to wing flavours and brewery traditions, your Birthday Passport includes an 11-question quiz about all things Bad Shepherd.

Get all 11 answers correct, have them checked by our team and collect your stamp.

04. THE BAD SHEPHERD WORD HUNT

Eleven hidden words. One determined word hunter.

Track down all 11 Bad Shepherd-themed words in our birthday word hunt and bring your completed puzzle to the bar to claim your stamp.

05. BEER CAN CURLING

Who needs an ice rink when you've got a table and a few beer can tops?

Slide three beer can tops towards our scoring target. Land a combined score of 11 or more to earn your stamp.

06. CHEERS TO 11 YEARS

This one's all about celebrating together.

Raise your glasses, shout cheers and snap a photo celebrating 11 years of Bad Shepherd. Show your photo to our team at the bar to collect your stamp.

07. BAD SHEPHERD BINGO

Time to get out of your seat and explore!

Complete the activities on your Bad Shepherd Bingo card and secure three squares in a row, horizontally, vertically or diagonally, to earn your next stamp.

08. LUCKY 11

Feeling lucky?

Make an eligible purchase at the bar to earn an attempt at our Lucky 11 dice challenge.

Roll three dice and try to land a total of exactly 11. You can keep your first roll or choose one die to reroll once. Hit 11 and you've earned another stamp!

09. THE PRICE IS RIGHT AT BAD SHEPHERD

Think you know your way around our menu and merch?

We've picked five items from around the venue. Your challenge is to work out the correct price of each one. Get all five right to earn your stamp.

Hint: The answers might be hiding in plain sight.

10. GUESS THE CAP

There's a jar full of bottle caps sitting on the bar. But how many are inside?

Make your best guess. Get within 11 caps of the correct answer and you'll earn your stamp. Our team knows the answer, but don't expect them to give it away!

11. THE BIG BAD SHEPHERD SHOWDOWN

Time to get loud. Really loud.

We're splitting the venue into two sides for a series of MC-hosted challenges where teamwork, enthusiasm and a healthy lack of embarrassment are your greatest assets.

Expect:

• The Roar: Which side can make the most noise in 11 seconds?
• Ultimate Rock Paper Scissors: Eleven competitors per side. First team to six wins!
• The 11-Second Dance Party: Eleven seconds to show us your best moves.
• Crack the MC: Tell your funniest story or joke and try to make our MC lose it.
• The Rematch: Rock Paper Scissors returns for the evening session.
• The Roar Overtime: One final battle to see which side can bring the biggest birthday energy.

Get involved in a showdown and earn the final stamp in your Birthday Passport.

Brew Crew major prize open to eligible entrants aged 18+. Full competition terms and conditions apply.