WIN A BREW CREW EXPERIENCE

11TH BIRTHDAY COMPETITION TERMS & CONDITIONS

1. Promoter

The promoter is Bad Shepherd Brewing Co. Pty Ltd and ABN 46 600 746 192, trading as Bad Shepherd Brewing Co., of 386 Reserve Road Cheltenham 3162 (“Bad Shepherd”, “we” or “us”).

Competition enquiries: info@badshepherd.com.au

2. Who can enter

Entry is open to Victorian residents aged 18 years or over who meet all entry requirements below.

Employees of Bad Shepherd, people directly involved in organising this competition, and their immediate families are not eligible.

3. How to enter

To enter, you must:

• Reserve a table for Bad Shepherd’s 11th Birthday celebration on Saturday 28 November 2026, or be a guest included in that reservation.

• Attend that booking in person and have your attendance recorded by our team.

• Complete the Birthday Passport Challenge in accordance with the instructions printed on the passport.

• Hand your completed passport to the designated Bad Shepherd team member before entries close.

• Provide your full name, telephone number and email address, together with sufficient information to verify your table booking and attendance.

A reservation alone does not qualify. Cancelled bookings and bookings that are not attended are ineligible.

Each eligible person may submit one entry. A table reservation does not automatically enter everyone in the booking; each entrant must complete and submit their own passport.

There is no separate competition entry fee. Any purchases required by the Passport Challenge must be clearly disclosed in the challenge instructions and charged at ordinary advertised prices.

Entries open at 11AM and close at 10PM on Saturday 28 November 2026. All times are Melbourne local time.

4. Selecting and notifying the winner

One winner will be selected by random draw from all valid entries at 11PM on Saturday 28 November 2026 at Bad Shepherd’s Cheltenham venue.

Each valid entry has an equal chance of winning. Completing the challenge provides entry into the draw and does not guarantee a prize.

The winner will be announced at the venue that evening. The winner does not have to be present at the draw or announcement to win.

We will also contact the winner using the details supplied and confirm the result in writing within two business days.

The winner’s name will be published at https://www.badshepherd.com.au/blogs/11-years-11-challenges-11-prizes-one-big-party-1/bad-shepherd-11th-birthday-bash on Monday 30th November 2026 and remain available for at least 28 days.

We may request reasonable proof of age, identity, booking attendance and compliance with these terms before confirming the winner.

If, despite reasonable attempts to contact and verify the winner, the prize remains unclaimed by [date and time], a redraw will take place at [time, date and location], subject to applicable legal requirements. Any replacement winner will be notified in writing and published at the same website.

5. The prize

The winner will receive one Bad Shepherd Brew Crew experience, comprising:

• The opportunity to help shape the taste and concept of a beer developed with Bad Shepherd’s brewing team.

• An invitation to attend the scheduled brew day and the scheduled canning session for that beer.

• Lunch and one tasting paddle for the winner on the brew day, subject to responsible service of alcohol requirements.

• Recognition by name on the can as part of Bad Shepherd’s Brew Crew series.

• A commercial release of the finished beer through channels determined by Bad Shepherd.

• Two cases of the finished canned beer, each containing 24 × 355mL cans.

The prize includes two cases of the finished canned beer, lunch and a tasting paddle, with a combined retail value of $245 including GST.

The prize also includes a collaborative beer development experience, attendance at brewing and canning, and the winner’s name appearing on the commercially released Brew Crew beer. These experience and recognition components are not ordinarily offered for sale and have no established retail price.

The experience is for the winner only. Guest attendance is not included unless agreed by Bad Shepherd.

6. Creative input and final approval

This is a collaborative experience. The winner may share preferences and ideas about flavour, aroma, ingredients and the overall beer concept.

Bad Shepherd retains final approval over all creative, technical and commercial decisions, including:

• Beer style, recipe, ingredients, alcohol content and production methods.

• Beer name, artwork, packaging, label design and the placement and presentation of the winner’s name.

• Production volume, quality standards, release timing, pricing, marketing and distribution.

We will consider the winner’s input in good faith, but are not required to adopt every suggestion or reproduce a particular flavour, recipe or design.

All concepts must be safe, technically achievable, commercially practical and consistent with applicable laws and Bad Shepherd’s brand standards. We may reject material that is offensive, misleading, unlawful or infringes another person’s rights.

7. Name on the product and commercial release

The winner’s name will appear on the can for the prize beer’s initial commercial release in a format approved by Bad Shepherd and confirmed with the winner before printing.

The beer will be produced and sold as a Bad Shepherd product within the Brew Crew series.

Bad Shepherd determines the sales channels and distribution arrangements. Availability in any particular bottle shop, retailer, location or number of outlets is not guaranteed. Retailer participation and purchasing decisions are outside our control.

The prize does not include ownership of the beer brand or product, a share of sales, royalties, profit participation, employment or an ongoing role in the Brew Crew series.

8. Brewing and packaging schedule

Brew day, canning and release dates are led by Bad Shepherd’s production schedule, ingredient availability, fermentation, quality checks and operational requirements.

We will consult the winner and make reasonable efforts to accommodate their availability. Final dates, times and production arrangements are determined by Bad Shepherd.

Brewing and canning may take place on different dates and during normal weekday working hours. Dates may change where reasonably necessary, and we will give as much notice as practicable.

If the winner cannot attend a scheduled session, we will discuss reasonable alternatives. Production may proceed in their absence, but this alone will not remove their entitlement to creative input, name recognition or the two cases of finished beer.

The agreed fulfilment arrangements must comply with applicable prize delivery requirements.

9. Brewery attendance and safety

The winner must follow staff instructions, complete any required safety induction and wear the clothing and protective equipment reasonably required for a working brewery.

Attendance may include observation and supervised participation. Access to machinery and particular production tasks is determined by our brewing team.

We may restrict an activity where reasonably necessary for safety, including if a participant is intoxicated. We will discuss relevant accessibility needs and dietary requirements with the winner in advance.

Alcohol service is subject to responsible service requirements. Consuming alcohol is not a condition of accepting the prize.

10. Ownership and use of creative contributions

Bad Shepherd will own the final recipe, beer name, branding, packaging and other materials it creates for the prize beer.

The winner retains ownership of any pre-existing material they contribute. By supplying ideas or material for use in the beer project, the winner grants Bad Shepherd a royalty-free, worldwide licence to use, adapt and reproduce those contributions to develop, produce, package, sell and promote the beer.

The winner must not knowingly provide material that infringes another person’s intellectual property rights. Any contribution owned by another person requires their permission before it can be used.

11. Publicity and promotional participation

By accepting the prize, the winner agrees to reasonable photography, filming and interviews connected with the Brew Crew experience.

The winner permits Bad Shepherd to use their agreed name, image, voice and statements in connection with the competition, the beer and its launch, including on packaging, websites, social media, advertising, publicity and point-of-sale material, without additional payment.

This permission includes continued sale of printed stock and retention of published campaign material after the launch. It does not permit unrelated endorsements or misleading use of the winner’s identity.

We will explain planned promotional activities in advance. Any additional appearances beyond the prize activities will be arranged by mutual agreement.

12. Prize fulfilment and changes

The prize cannot be exchanged for cash or transferred without Bad Shepherd’s written agreement.

We will confirm the prize and its fulfilment arrangements in writing. The winner will not be charged to receive the prize, other than any trivial cost permitted by law.

If circumstances outside our reasonable control prevent an advertised prize component from being supplied, we will consult the winner about a suitable alternative. Any substitution must comply with applicable law and any required consent or approval.

We will not materially reduce the prize simply because a different production or commercial approach becomes preferable.

13. Privacy

We will use entrants’ information to administer the competition, verify entries, contact the winner, award the prize and meet record-keeping obligations.

The winner’s information will also be used for the name recognition and promotional activities described in these terms.

Entering does not automatically subscribe a person to marketing emails or SMS. Any separate marketing subscription requires appropriate consent.

Personal information will be handled in accordance with our privacy policy at [privacy policy].

14. Fair conduct and legal rights

We may reject an entry that is fraudulent, duplicated, materially incomplete, submitted late or otherwise fails to meet these terms.

Bad Shepherd’s decisions about entry verification and the approved beer concept are final, subject to applicable law and entrants’ legal rights.

Nothing in these terms excludes or limits rights or remedies that cannot lawfully be excluded, including under the Australian Consumer Law.

Any changes needed because of circumstances outside our reasonable control will be made only as permitted by law, with reasonable notice to affected entrants.

15. Social media platforms

This competition is run by Bad Shepherd. It is not sponsored, endorsed, administered by or associated with Facebook or Instagram. Information supplied to enter is provided to Bad Shepherd.